Built for how African Markets
Actually Move.
Asanya is relationship-led growth infrastructure for African markets. Strong products do not enter markets through technology alone: relationships, trusted connectors and local market knowledge still shape who gets heard, who gets introduced and who gets the opportunity to serve a customer.
Asanya gives technology-enabled Businesses a structured way to work with that reality. A Business can manage commission-based Partners it already knows, access eligible Partners where it does not yet have the relationships it needs, and connect Partner activity to measurable customer outcomes.
Urhere Solutions Ltd
Engineering digital trust, multi-tenant partner infrastructure, and workforce verification platforms across Africa.
How Asanya Works
Asanya has two Business pathways and one Partner pathway. The underlying relationship remains human; Asanya provides the infrastructure for structure, permissioned access, attribution, performance visibility and commercial administration.
For Businesses — Manage Partners
Create or activate your Business account → choose a Manage Partners plan → configure the Partner structure and commercial rules relevant to your model → invite or onboard your existing Partners → connect Partner activity to qualifying customer outcomes → review performance and commissions → strengthen and expand the relationships that work.
For Businesses — Access Partners
Choose an Access Partners plan → create or activate your Business account → browse and filter eligible discoverable Partner profiles → assess fit → request engagement → Partner accepts → agree the applicable commercial terms → track attributable customer outcomes.
For Partners — Join Independently
Create your Partner account → complete your profile and required identity/platform checks → describe the markets and relationships you can credibly support → participate in the permissioned Asanya network → consider engagement requests from eligible Businesses → accept opportunities that fit → earn according to commercial terms.
The Attribution Principle
Asanya is strongest where the result of a Partner relationship can be connected to a digital event. Depending on the Business, that event may be a verified referral, signup, onboarding, account activation, purchase, subscription, order, transaction or another configured conversion.
The Relationship Remains Human
Asanya provides structure, visibility and attribution. It does not replace the judgment, credibility, trust and local understanding that make relationship-led distribution work in the first place.
Why Asanya Exists
Businesses often lose opportunities because they do not understand how relationship-led and informal market structures work. They may have the product, technology and ambition, but not the relationships required to reach customers efficiently.
Technology should enable real market behaviour, not pretend to erase it. Asanya is built to organise, measure and support the relationships through which markets already move.
The Name Asanya
The name Asanya comes from Asanya, a fourth-generation descendant of Ezike Oba and one of the founders of Ogrute, a town in Enugu-Ezike, Enugu State, Nigeria.
That history gives the brand a connection to founding, community and relationships — ideas that resonate with Asanya’s purpose in modern African commerce without reducing the platform to any one community, sector or geography.
A Product of Urhere Solutions Ltd
Asanya is a product of Urhere Solutions Ltd. It is designed as a multi-tenant platform with its own market identity while sharing the product-governance and trust standards expected across the Urhere Solutions portfolio. Built with compliance advisory from SRJ Legal.
Surevetted and Cardplot are the first Asanya tenants, providing a rigorous test of the same relationship-led infrastructure across different technology-enabled sectors.
NDPA 2023
Strict data protection and privacy boundaries across all tenants.
Immutable Logs
Write-only audit ledger governing all attribution records.
Relationship-led growth, made more structured.
Join leading African businesses and growth partners on Asanya.