Frequently Asked Questions
About Asanya.
Asanya helps technology-enabled Businesses grow through relationships. Find straightforward answers about managing Partners, accessing networks, Partner Sharing, attribution, and commercial models.
Asanya is relationship-led growth infrastructure for African markets. We help technology-enabled Businesses organise and manage commission-based Partners who already support their growth, or access eligible Partners who have relationships within the customers, sectors, communities or markets the Business wants to reach.
Asanya brings more structure, attribution and visibility to relationship-led customer acquisition without trying to replace the human relationships through which markets already move.
Asanya has two principal user groups:
- Businesses — organisations that want to manage existing Partners, access new Partners, or do both.
- Partners — individuals whose relationships, market knowledge, credibility or networks can help Businesses reach and activate customers.
Businesses may include fintechs, SaaS companies, EdTech platforms, PropTech businesses, e-commerce businesses, HealthTech companies, digital-service providers, marketplaces and other technology-enabled products and services.
Manage Partners is for a Business that already works with agents, ambassadors, connectors, referral partners, professional advisers or other commission-based Partners and wants to manage those relationships more systematically.
Access Partners is for a Business that needs relationships it does not already have. It provides paid access to eligible Partners within Asanya's permissioned Partner network.
A Business may subscribe to either service or use both.
No. Access Partners is a separate Business pathway. A Business can choose an appropriate Access Partners plan without first onboarding or managing its own Partner network.
This is particularly useful for startups and Businesses entering customer segments, industries or geographic markets where they do not yet have established relationships.
A Partner may be anyone with credible relationship-based access to customers, decision-makers, communities or markets. Examples include:
- Market and industry leaders
- Professional advisers and sector specialists
- Agents and referral partners
- Community and association connectors
- Recruiters and talent-market professionals
- Sales and market-development partners
- Ambassadors and creators
- Customer-community leaders
The value of a Partner is not determined by social-media following alone.
No. Asanya is built around relationship-based influence, which is broader than social-media influence.
A person may be valuable as a Partner because of professional credibility, community relationships, market knowledge, sector connections, customer access or the ability to open trusted conversations. Businesses may, however, also use Asanya to work with digital creators or influencers where that fits their growth model.
Yes. Asanya uses Partner as the broad public platform term, but Businesses may reconfigure and use nomenclature that reflects their commercial model, such as Agent, Ambassador, Connector, Referral Partner, Market Partner, Relationship Partner, Representative or another supported designation.
Only if your Business chooses to make eligible Partners available beyond your own network and the Partner agrees to that wider participation. Partners onboarded by your Business remain associated with your Business and are private by default.
Where your Business elects to extend eligible Partners into the wider Asanya network, Asanya supports three Partner Sharing models:
1. Commercial Sharing
Your Business may choose to make eligible Partners available to other Businesses under an approved commercial arrangement. Where another Business engages such a Partner, the originating business may participate in an agreed economic benefit.
2. Empowerment Sharing
A Business may instead choose to make eligible Partners available to other Businesses primarily to expand economic opportunities for those Partners, without requiring an economic benefit for itself.
3. Commercial + Empowerment Sharing
A Business may choose a model that achieves both: create additional opportunities for its Partners while also participating in an approved economic benefit when those relationships generate value elsewhere on Asanya.
All wider Partner sharing remains subject to Partner consent, platform eligibility and Asanya's applicable visibility and integrity rules.
No. Making an eligible Partner available through Asanya does not, by itself, transfer ownership of the original Business relationship. The Partner's existing relationship with the originating Business remains intact, subject to the applicable engagement terms.
Asanya is intended to help relationship networks create additional opportunities without requiring a Business to surrender the network it has built.
No. Asanya is not an unrestricted public Partner directory.
Partner discovery takes place within eligible Business dashboards and depends on the applicable Access Partners subscription, Partner visibility settings, consent, Business permissions and Asanya platform controls. Independently onboarded Partners may participate in the discoverable Asanya network subject to those rules. Partners onboarded by a Business remain private unless the appropriate sharing permissions are activated.
Yes. Partners may join Asanya independently. They can create a profile, complete applicable checks, describe the markets and relationships they can credibly support and participate in the Asanya Partner network subject to the applicable platform requirements and permissions. Eligible Businesses using Access Partners may then discover and request engagement with suitable Partners.
Yes, where the applicable engagement permits it. Asanya is designed to support Partners who may create value for different Businesses. Individual engagements may nevertheless include specific commercial terms relating to conflicts, exclusivity, markets, customer categories or other restrictions.
No. Joining Asanya as a Partner does not by itself create salaried employment with Asanya, Urhere Solutions Ltd or a Business using the platform. Partners participate in commercial relationships governed by the applicable engagement terms and platform arrangements.
Partner earnings depend on the commercial terms applicable to each Business engagement. A Business may define qualifying customer outcomes and the commission or reward associated with those outcomes.
Depending on the Business model, qualifying outcomes may include an introduction, customer signup, completed onboarding, account activation, subscription, purchase, transaction or another configured conversion event.
Asanya is designed to connect Partner activity to attributable customer outcomes. For example:
Partner introduction → customer signup → onboarding → activation → qualifying outcome
The precise attribution model depends on the Business and its Asanya configuration. This is why Asanya is initially strongest for technology-enabled products and services where customer actions can be digitally identified.
Yes. A Business may:
- Manage Partners only — organise its existing network.
- Access Partners only — use Asanya to find eligible Partners it does not already know.
- Manage + Access — manage its own Partner network while also using Asanya to extend into new relationships, sectors or markets.
Businesses first choose the Asanya pathway that fits their needs (Manage Partners, Access Partners, or Manage + Access), select the applicable plan, create their Business account and activate the relevant subscription.
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